Vintage Photograph of Dr. Pepper Museum in Waco Texas

by Silvio Ligutti

Title

Vintage Photograph of Dr. Pepper Museum in Waco Texas

Artist

Silvio Ligutti

Medium

Photograph - Photography

Description

Dr Pepper was first called "Waco" because it could not be found outside of that city's limits. Waco is now the home of the Dr Pepper Museum, housed Dr Pepper's first bottling plant. It includes the original drug store where Dr Pepper was first served as a brain tonic, and opened as a museum in May 1991.

The museum starts with facade of an early 20th century "corner drug store," an important fixture in any romp through soft drink history. There's also a vintage soda fountain and replica bottling assembly line. We hurry along to the good stuff.

Cooking with Dr Pepper.
Dr Pepper memorabilia is everywhere -- a virtual graveyard of retired vending machines, bottle designs, packaging, and advertising. Visitors learn that the copywriter who came up with the slogan "Drink a bite to eat at 1024" -- which propelled Dr Pepper to big sales in the 1920s -- was given a bonus of $25. And Dr Pepper is officially trademarked and labeled without the "Dr." period because the typeface on its bottles made it look funny.

The "Cooking With Dr Pepper" display imaginatively promotes DP as an ingredient in recipes such as Patio Beans and Salisbury Steak Deluxe. The "Diet Sodas And The Fitness Craze" exhibit includes little signs mentioning, without mentioning, the "health concerns" of artificial sweeteners such as Saccharin (cancer), Cyclamates (cancer), and Aspartame (cancer, blindness, coma, epilepsy, Alzheimer's, lupus, birth defects). It ends with a cheery reassurance that this has "led to continued testing on all of these sweeteners."

- See more at: http://www.roadsideamerica.com/story/11614#sthash.1XKpXo9f.dpuf

Uploaded

October 31st, 2015

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